Before we jump into these simple and easy tips and tricks for increasing CPC, we should first define the term CPC or ‘Cost Per Click.’ If you are using Google AdSense then you know that the adverts being served on your website are from the Google’s AdWords advertising program.
Advertisers using the AdWords program pay Google for every click made on their adverts.
1: Never settle on anything and TEST TEST TEST all the time
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Be aware of changes, never settle on anything and TEST TEST TEST all the time. This is the only way we can prove to ourselves that we are still using the right methods that maximize monetization possibilities.
Specifically speaking on AdSense, a quick tip is to use Google's DFP (DoubleClick for Publishers) in order to set minimum rates for your various ad locations. The setup process of DFP can be a bit of a learning curve for non-technical website managers but it's definitely worth the effort and you can always contract a specialist to set it up for you.
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