8 Tips to increase CPC on Adsense in 2018

2: Get quality traffic for your website

Depending on what kind of traffic your website gets, you will get higher or lower CPC. Google counts everything from the time a user spent on site, to how much they scrolled, how many pages they visited etc. Also, someone that comes directly from Google's search engine to your website will always be more interested in your content than someone that came from a post they've seen on Facebook for example.

3: Change the colors of your adsense ads to match closely you webs

Change the colors of your AdSense ads to match closely your website, so if your website colors are white and red, you should edit your AdSense ads to have a white background and red title. The key is to do A/B Testing and see which colors are performing better, some people myself included have better CTR by just using the default AdSense white and blue colors with just the font style changed.

NEXT

8 Tips to increase CPC on Adsense in 2018

Before we jump into these simple and easy tips and tricks for increasing CPC, we should first define the term CPC or ‘Cost Per Click.’ If you are using Google AdSense then you know that the adverts being served on your website are from the Google’s AdWords advertising program.

Advertisers using the AdWords program pay Google for every click made on their adverts.

1: Never settle on anything and TEST TEST TEST all the time

Be aware of changes, never settle on anything and TEST TEST TEST all the time. This is the only way we can prove to ourselves that we are still using the right methods that maximize monetization possibilities. 

Specifically speaking on AdSense, a quick tip is to use Google's DFP (DoubleClick for Publishers) in order to set minimum rates for your various ad locations. The setup process of DFP can be a bit of a learning curve for non-technical website managers but it's definitely worth the effort and you can always contract a specialist to set it up for you.

Next